Privacy Policy
PRIVACY POLICY
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
1.1
We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to all data that can personally identify you.
1.2
The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is FORTÉ LONDON. The responsible party for processing personal data is the individual or legal entity that alone or jointly with others determines the purposes and means of processing personal data.
1.3
For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the padlock icon in your browser's address bar.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
If you use our website for informational purposes only, i.e., without registering or providing us with information, we collect only the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary to display the website:
- The visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the site
- Browser used
- Operating system used
- IP address used (if applicable, in anonymized form)
Processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used otherwise. However, we reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.
3) COOKIES
To make visiting our website attractive and enable the use of certain functions, we use cookies. These are small text files stored on your device. Some of these cookies are deleted after you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser upon your next visit (persistent cookies). The specific lifespan of persistent cookies varies.
If personal data is processed through individual cookies, this is done in accordance with Art. 6 (1) lit. b GDPR for contract execution or Art. 6 (1) lit. f GDPR to maintain our legitimate interest in providing the best possible functionality of the website and a customer-friendly browsing experience.
You can configure your browser to notify you when cookies are set and decide whether to accept them individually or disable cookies altogether. Please note that disabling cookies may limit the functionality of our website.
4) CONTACTING US
When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is visible from the form itself. This data is stored and used exclusively for responding to your inquiry and the associated technical administration.
The legal basis for processing the data is our legitimate interest in responding to your inquiry per Art. 6 (1) lit. f GDPR. If your inquiry aims at concluding a contract, Art. 6 (1) lit. b GDPR serves as an additional legal basis. Your data will be deleted once your request has been fully processed unless legal retention requirements prevent deletion.
5) DATA PROCESSING FOR ACCOUNT CREATION AND CONTRACT EXECUTION
Personal data will be collected and processed in accordance with Art. 6 (1) lit. b GDPR when you provide it to us to fulfill a contract or open a customer account. The specific data collected is visible from the input forms used.
You may delete your customer account at any time by sending a request to info@forte-london.com. Your data will be stored for contract execution and deleted after the retention periods mandated by tax and commercial law unless you consent to further use or we reserve a legally permitted extended use.
6) USE OF YOUR DATA FOR DIRECT MARKETING
6.1 Email Newsletter Subscription
If you subscribe to our email newsletter, we will send you regular updates on our offers. The only mandatory information for receiving the newsletter is your email address. The processing of your email address is based on your consent per Art. 6 (1) lit. a GDPR.
You can unsubscribe at any time via the link in the newsletter or by contacting us at info@forte-london.com. After unsubscribing, your email will be removed unless you have expressly consented to further use.
6.2 Email Marketing to Existing Customers
If you provided your email address when purchasing our products or services, we may use it to send promotional emails about similar products or services. The legal basis is our legitimate interest in personalized direct marketing per Art. 6 (1) lit. f GDPR. You can object to this use at any time by contacting info@forte-london.com.
7) DATA PROCESSING FOR ORDER PROCESSING
To fulfill our contractual obligations, we transfer necessary personal data to the assigned delivery company and payment provider.
8) SOCIAL MEDIA PLUGINS
We use social media plugins to promote our company. These plugins are implemented as simple links to prevent direct tracking unless explicitly activated.
9) WEB ANALYSIS SERVICES
We use Google Analytics, a web analysis service from Google LLC, to analyze user behavior and improve our website experience. Google Analytics uses cookies that generate information transmitted to Google servers in the USA. Google is certified under the EU-U.S. Data Privacy Framework.
You can disable Google Analytics via the browser plugin at: https://tools.google.com/dlpage/gaoptout
10) YOUR RIGHTS AS A DATA SUBJECT
[List of GDPR rights]
11) DURATION OF STORAGE OF PERSONAL DATA
[Storage duration explanation]
12) RETARGETING/REMARKETING/REFERRAL ADVERTISING
We use retargeting technologies such as Facebook Pixel and Google AdWords Remarketing to serve personalized ads based on previous website visits.
13) RIGHTS OF THE DATA SUBJECT
A detailed list of rights, including right to rectification, right to deletion, and right to restriction of processing under GDPR regulations.
14) CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time to reflect changes in legal requirements or updates to our services. Any significant changes will be communicated prominently on our website.